Firetoys Black Friday Sale

Firetoys asked me to create a series of engaging video assets to support their Black Friday campaign across social media and paid advertising channels. The aim was to capture attention quickly, communicate key offers, and drive traffic to the sale during one of the busiest shopping periods of the year. Working within the Firetoys brand, I designed and animated promotional content tailored for both organic social posts and paid ads, ensuring the visuals were eye-catching, adaptable, and optimised for different platforms. It was an exciting project that combined motion design, marketing and performance-driven creative to help maximise the campaign's reach and impact.