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Learning People Global is an online learning provider offering courses across IT, Project Management, and the wider technology sector. As social media played a key role in generating leads, the team were always looking for new and engaging ways to connect with potential learners.

As part of a lead generation campaign, the idea of a personality quiz was developed to encourage users to interact with the brand and provide their details for future marketing activity. My role was to design and build a series of landing pages that clearly explained the concept and guided users through the experience in an engaging and user-friendly way.

The campaign later expanded into a range of paid social media assets, where I created illustrations representing the different personality types and their key traits. It was a fun project that combined UI design, illustration and digital marketing, while helping to create an interactive experience that supported the wider campaign goals.

I worked with Firetoys to help support the launch of two new products in their aerial range: the Multi-Point Aerial Hoop and the Red Sparkle Hoop. Working closely with the team, I created a range of marketing collateral designed to showcase the products and generate excitement around the launch.

The project involved designing promotional assets for both the website and social media channels, ensuring a consistent and eye-catching visual identity across all platforms. My focus was on highlighting the unique features of each product while creating engaging content that would resonate with Firetoys' audience and encourage sales.

It was a fun project that allowed me to combine product-focused design with digital marketing, helping to bring two exciting new additions to the Firetoys range to market.

Packaging design for Firetoys' new range of kendama toys.
I had the opportunity to create packaging that felt fun, engaging and in keeping with the product, as well as designing an easy-to-follow user guide to help people get started. Once the packaging was complete, I developed supporting creative assets for social media, email campaigns, and the website to ensure a consistent launch across all channels.
It was a really enjoyable project that allowed me to combine packaging design, illustration and digital marketing collateral.

Learning People were looking for a simple but fun way to wish their Instagram followers a Merry Christmas. I created a short animation that captured the festive spirit while staying true to their brand. The animation was shared on Instagram and was later adapted into a GIF for their Christmas email campaign, helping create a consistent seasonal message across multiple channels. It was a great project that allowed me to bring a bit of personality and creativity into a simple but effective piece of content.

Firetoys asked me to create a series of engaging video assets to support their Black Friday campaign across social media and paid advertising channels. The aim was to capture attention quickly, communicate key offers, and drive traffic to the sale during one of the busiest shopping periods of the year.

Working within the Firetoys brand, I designed and animated promotional content tailored for both organic social posts and paid ads, ensuring the visuals were eye-catching, adaptable, and optimised for different platforms. It was an exciting project that combined motion design, marketing and performance-driven creative to help maximise the campaign's reach and impact.

Learning People Global is an online learning provider specialising in IT, Project Management, and technology-focused courses. As part of an effort to modernise the brand and improve engagement, I worked closely with the marketing team to refresh their visual identity and create a more vibrant, eye-catching look and feel.

Building on the updated branding, I designed a range of social media adverts and email marketing assets to promote courses and generate leads. Using A/B testing, we continually measured performance and refined designs based on user behaviour and campaign results. This project gave me the opportunity to combine brand development, digital marketing and data-driven design to create content that was both visually engaging and effective.

Learning People Global is an online learning provider offering courses across IT, Project Management, and the wider technology sector. As social media played a key role in generating leads, the team were always looking for new and engaging ways to connect with potential learners.

A large part of my role at Learning People involved redesigning and building landing pages to improve the user experience and increase conversions. I worked closely with the marketing team to understand campaign goals, user behaviour, and performance data before creating new page designs and bringing them to life online.

Optimisation was a key part of the process, so we regularly ran A/B tests across multiple versions of a page to see what resonated most with our audience. Using the insights and data collected, I would refine layouts, messaging and visual elements to continually improve results. It was a rewarding process that allowed me to combine creative design with data-driven decision making, ensuring every update had a measurable impact.

For my final major project at university, I explored the differences between cycling culture in the UK and Amsterdam. After researching the city first-hand, I was inspired by its practical and unpolished approach to cycling and created a zine that celebrated this spirit through experimental print techniques. Using different coloured paper stocks, inks and a hand-stitched binding with loose threads, I embraced a "make do and mend" aesthetic to create a playful and tactile final piece.

I worked with Allans of Petworth to help refresh the brand following their takeover of the business in 2012. While they wanted to retain the heritage and luxury feel that customers associated with the store, they felt the brand needed a more modern and engaging presence. As a traditional gentlemen’s outfitters, they cater to a diverse audience, selling everything from tweed jackets and tailoring to durable countrywear and farming clothing.

During my time working with them, I was responsible for a wide range of marketing and creative activities. I produced photography and content for social media, helping to grow their online presence and better showcase their products and brand personality. I also set up and managed their Mailchimp account, creating email marketing campaigns to keep customers engaged and informed.

Alongside this, I designed and built the company's first website, providing them with an online platform to support the shop. During the pandemic, I transitioned the site to Shopify, enabling online sales and helping the business adapt to changing customer needs.

It was a rewarding project that combined branding, photography, web design, and digital marketing to modernise a well-established local business.

When I joined Learning People, the company had recently been acquired by Cow Corner, who were looking to modernise the business and refresh the existing brand.

Working closely with the newly appointed Marketing Director and Head of Marketing, I helped bring a fresh perspective to the brand while laying the groundwork for a larger rebrand in the future.

A key part of this process was exploring new directions for the website. Drawing on insights from A/B testing, user behaviour data, and feedback from the marketing team, I created several website concepts that aimed to improve both the user experience and overall brand perception. These designs balanced business goals with user needs, helping to shape the future direction of the brand while creating a more modern and engaging online experience.

This project was particularly rewarding because it gave me the opportunity to work strategically as well as creatively, collaborating closely with stakeholders and using real-world data to inform and refine design decisions.

During my research into cycling culture, I came across the story of Mrs Elliott, a remarkable woman who cycled over 18,000 miles in 1908, long before women had the right to vote. What fascinated me most was the clothing she wore throughout her journey: a long skirt, bonnet, and knitted jersey, which she credited for helping her complete the challenge.

Inspired by her story, I set out to experience some of the challenges she may have faced as a cyclist of that era. To document the experiment, I designed an A2 fold-out publication that combined historical research with my own experiences.

Visually, I blended vintage photography with contemporary editorial design, using pink and white paper stocks alongside blue ink to create a modern interpretation of a historical story. The result was a tactile publication that celebrated both Mrs Elliott's achievements and the evolution of cycling culture.

I created this publication as part of my final major project at university. During a research trip to Amsterdam, I got lost while trying to find my way back to my Airbnb and began documenting the journey through photography. What started as an unexpected detour became an opportunity to capture the character of the city from a more personal perspective.

Using the photographs I took throughout the day, I designed and produced a publication that documented the experience. The project combined photography, editorial design and storytelling, turning a simple day of exploration into a visual record of getting lost and discovering the city along the way.

This was a short experimental project inspired by a visit to West Wittering beach, where I was shocked by the amount of litter washed up along the shoreline. Wanting to explore the contrast between handmade illustration and found materials, I collected some of the rubbish and used it to create a series of collages.

The collages were then scanned and turned into a zine highlighting the impact that plastic waste and pollution have on our oceans and marine life. Through a mix of collage, illustration, and editorial design, the project aimed to raise awareness in an engaging and visually interesting way. Although it was a personal project, it's still one of my favourites and a piece I'm really proud of.

This university project focused on documenting the day-to-day life of someone with a specialised craft. I spent time with Victoria, the founder of Get Ahead Hats, who designs and creates beautiful bespoke hats from her studio beside her farmhouse. It was fascinating to learn about her process and gain an insight into the skill, creativity, and craftsmanship behind each piece.

Wanting the publication to reflect the handmade nature of Victoria's work, I took an experimental approach to its design. I commissioned embroidered versions of some of my photographs and stitched them directly into the book, combining them with photography and illustration to create a tactile and playful reading experience. The publication was hand-bound using materials similar to those Victoria uses in her hat making, helping to create a piece that felt connected to both her craft and her story.