Allans Of Petworth Rebrand

I worked with Allans of Petworth to help refresh the brand following their takeover of the business in 2012. While they wanted to retain the heritage and luxury feel that customers associated with the store, they felt the brand needed a more modern and engaging presence. As a traditional gentlemen’s outfitters, they cater to a diverse audience, selling everything from tweed jackets and tailoring to durable countrywear and farming clothing. During my time working with them, I was responsible for a wide range of marketing and creative activities. I produced photography and content for social media, helping to grow their online presence and better showcase their products and brand personality. I also set up and managed their Mailchimp account, creating email marketing campaigns to keep customers engaged and informed. Alongside this, I designed and built the company's first website, providing them with an online platform to support the shop. During the pandemic, I transitioned the site to Shopify, enabling online sales and helping the business adapt to changing customer needs. It was a rewarding project that combined branding, photography, web design, and digital marketing to modernise a well-established local business.