Learning People Website Redesign

When I joined Learning People, the company had recently been acquired by Cow Corner, who were looking to modernise the business and refresh the existing brand. Working closely with the newly appointed Marketing Director and Head of Marketing, I helped bring a fresh perspective to the brand while laying the groundwork for a larger rebrand in the future. A key part of this process was exploring new directions for the website. Drawing on insights from A/B testing, user behaviour data, and feedback from the marketing team, I created several website concepts that aimed to improve both the user experience and overall brand perception. These designs balanced business goals with user needs, helping to shape the future direction of the brand while creating a more modern and engaging online experience. This project was particularly rewarding because it gave me the opportunity to work strategically as well as creatively, collaborating closely with stakeholders and using real-world data to inform and refine design decisions.