Learning People Personality Quiz

Learning People Global is an online learning provider offering courses across IT, Project Management, and the wider technology sector. As social media played a key role in generating leads, the team were always looking for new and engaging ways to connect with potential learners. As part of a lead generation campaign, the idea of a personality quiz was developed to encourage users to interact with the brand and provide their details for future marketing activity. My role was to design and build a series of landing pages that clearly explained the concept and guided users through the experience in an engaging and user-friendly way. The campaign later expanded into a range of paid social media assets, where I created illustrations representing the different personality types and their key traits. It was a fun project that combined UI design, illustration and digital marketing, while helping to create an interactive experience that supported the wider campaign goals.