Learning People Landing Page Design & Build

Learning People Global is an online learning provider offering courses across IT, Project Management, and the wider technology sector. As social media played a key role in generating leads, the team were always looking for new and engaging ways to connect with potential learners. A large part of my role at Learning People involved redesigning and building landing pages to improve the user experience and increase conversions. I worked closely with the marketing team to understand campaign goals, user behaviour, and performance data before creating new page designs and bringing them to life online. Optimisation was a key part of the process, so we regularly ran A/B tests across multiple versions of a page to see what resonated most with our audience. Using the insights and data collected, I would refine layouts, messaging and visual elements to continually improve results. It was a rewarding process that allowed me to combine creative design with data-driven decision making, ensuring every update had a measurable impact.